My Barnard Castle Eye Test IPA is on its way

The email arrived last Wednesday from BrewDog: my Barnard Castle Eye Test IPA was on its way. Billed as short-sighted beer for tall... Read More

Apple, bobbing along in its own Blue Ocean Strategy space

I’ve always had an interest in business strategy and business models, I like thinking about why some strategies work and why others don’t.... Read More

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